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"Come Back New" Sweepstakes Winner Will Receive Choice of Worldwide Itinerary

Weekly Winners Can Record Memories with a Nikon Camera Package

Princess Cruises


SANTA CLARITA, Calif. (January 29, 2014) – Princess Cruises is inviting passengers to join in the excitement of its just-launched "Come Back New" marketing campaign with a special sweepstakes, where one lucky winner will set sail on a free cruise to the destination of their choice. Weekly winners can record their cruise memories with Nikon's new, revolutionary 1 AW1 camera.

Running through April 6, the sweepstakes is available at https://princess.promo.eprize.com/holiday. Contestants can enter simply by registering on the site, plus can get additional entries by taking a destination personality quiz or by submitting their transformative vacation photos.

"We're celebrating the launch of our 'Come Back New' campaign with a great opportunity for passengers to win an unforgettable cruise vacation," said Jan Swartz, Princess Cruises president. "The fortunate winner will be able to tailor the grand prize by choosing from among a world of destinations filled with opportunities to explore new cultures and capture memorable moments."

The grand prize winner will enjoy free airfare and a balcony stateroom for two aboard a seven- to 19-day cruise of their choice. The winner can pick their voyage from among Princess' many worldwide options, including an Alaska cruise, Alaska cruisetour, Panama Canal cruise, Hawaiian cruise, Caribbean cruise, Grand Mediterranean cruise, California Coastal cruise, Australia & New Zealand cruise, East Australia and Asia cruise or a Canada & New England cruise.

The grand prize winner will also receive a Nikon camera bundle featuring a Nikon 1 AW1 camera, with lens and accessories, valued at more than $1,000. This waterproof, shockproof, and freezeproof camera offers the world's fastest continuous shooting frame rate, so photographers never miss those fleeting shots.

In addition, each week throughout the 12-week sweepstakes a winner will be randomly selected from the photo submissions to receive a Nikon 1 AW1 camera, valued at more than $800. The weekly winner's photo will be featured on the sweepstakes landing page each week.

"We are very excited that Princess Cruises passengers will have the opportunity to win our camera kit as part of the 'Come Back New' Sweepstakes," said Sharon Henley, senior manager of marketing for Nikon Inc. "The 1 AW1 is the ultimate camera for family adventures and the perfect companion for capturing all the fun and excitement aboard a Princess cruise, wherever it may take you."

The grand prize winner will be chosen on or before May 6, 2014. Eligible entrants must be at least 21 years old and U.S. or Canadian (excluding Quebec) citizens.

Additional information about Princess Cruises is available through a professional travel agent, by calling 1-800-PRINCESS, or by visiting the company's website at princess.com.

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